Jaipur's First Agency Inclusive

Digital Marketing Course

with AI

Real Campaigns | Real Mentorship | Real Results

At Betasaurus Academy, we don’t just teach digital marketing — we live it every day through our agency Betasaurus, working with real brands and global clients. Our Digital Marketing Course is designed to make you job-ready, client-ready, and business-ready.

Mohit Badaya

Founder, Agency Chief

Leading With Vision And Expertise

Betasaurus Academy wasn’t born in a classroom; it was born in the boardroom and on the front lines of digital marketing. As the team behind Betasaurus, a full-service digital marketing agency, we worked with global clients, launched major campaigns, and drove real business growth. But we noticed a recurring problem: finding talent that was truly job-ready.

Most applicants knew the definitions, but they lacked the practical, hands-on skills to execute strategies effectively. We realized the world didn’t need another theoretical course. It needed a training ground.

That’s why we founded Betasaurus Academy. Our mission is to transform aspiring marketers into skilled professionals by teaching them exactly what we do for our clients every single day.

Our philosophy is simple: the best way to learn digital marketing is from people who actually do it for a living. Our instructors are not just teachers; they are senior strategists, campaign managers, and SEO specialists from our agency.

About Mohit Badaya

The driving force behind Betasaurus Academy, brings over 10 years of hands-on experience from the front lines of the digital landscape. 

Credentials & Certifications

  • 10+ Years in Digital Marketing
  • ISB Certified
  • Google Certified Professional
  • Meta Certified Professional
  • HubSpot Certified

"My mission is simple: to bridge the gap between theoretical knowledge and practical application. I founded Betasaurus Academy because I saw a need for a digital marketing course that truly prepares you for the real world. I believe in learning by doing, which is why our program is 100% hands-on. I am personally committed to your growth and will be there to guide you as you build your own projects, master new skills, and launch your career with confidence. Your success is our success."

Master 20+ AI-Powered Tools That Run the Digital World

Highlights of the Course

Agency-style practical learning

Community access & career building

Real client campaigns & projects

Mentoring from marketing veterans

Lifetime access to resources

Learn Digital Marketing From Real Agency Experts

  • Run by a real agency — learn from campaigns, not case studies.
  • 100% hands-on learning — build your own projects.
  • Personalized mentorship & small batch size.
  • Updated curriculum as per 2025 marketing trends.
Google Partner
Shopify Partner
Hubspot Partner
Godaddy Partner
Recognised By

This Program is for Students Working Professionals Homemakers Business Owners Entrepreneurs

No prior experience required — just curiosity and consistency.

Betasaurus in Media & News

What you will learn

Live Sessions

Cheat Sheets

Case Studies

Projects

Digital Marketing, Website Planning & Creation

Fundamentals of Digital Marketing

  • Marketing Objectives
  • Business and Competitive Analysis
  • Customer Engagement
  • Brand Development
  • Campaign Execution
  • Market Analysis

Case Study

Market Research

  • Market Understanding
  • Buyer Persona Development
  • Value Proposition Design
  • Research Techniques
  • Survey Development
  • Digital Marketing Strategies

Case Study

Website Creation

  • WordPress Basics
  • Website Fundamentals
  • WordPress Configuration
  • Theme and Design Customization
  • Content Management
  • Advanced Features and Tools

Case Study

Live Sessions

Cheat Sheets

Case Studies

Projects

Introduction to SEO

  • Introduction to SEO and its Importance
  • Understanding Search Engines, SERPs, and Zero-Click Searches
  • AEO, SGE & AIO: The AI Era of SEO
  • Keyword Research Basics
  • AI-Driven & Entity-Based Keyword Targeting
  • Advanced Keyword Strategies
  • Search Experience Optimization (SXO) & Voice Search Readiness
  • Keyword Competition and Volume Analysis

Case Study

On Page SEO

  • On-Page SEO Fundamentals
  • Meta Tags & AI-Powered Optimization
  • Headings, Image SEO & Alt Tags
  • Website & URL Structure for SEO
  • Content Optimization & SEO Mistakes to Avoid
  • Internal Linking & Anchor Text Strategy
  • SEO Authority Signals & Open Graph Tags
  • Technical SEO Essentials

Case Study

Technical SEO

  • Broken Link Fixing & Redirection Setup
  • Site Speed Optimization with Tools & AI
  • Mobile-Friendly & Responsive Design (SXO Focus)
  • Essential Chrome Extensions for SEO
  • Schema Markup Basics & Its Role in AEO
  • Types of Schema & Implementation Methods
  • Breadcrumbs & Schema Validation Techniques
  • Google Search Console: Setup and Usage

Case Study

Web Analytics & Monitoring

  • Overview of Google Analytics
  • Setting Up Google Analytics
  • Advanced Reporting in Google Analytics
  • Introduction to Google Analytics 4
  • SEO Performance Reporting
  • Off-Page SEO Basics
  • Understanding Backlinks
  • Backlink Types and their Impact
  • Backlink Acquisition Strategies
  • Content Submission Techniques
  • Link Building Best Practices

Case Study

Content Marketing

  • Website SEO Audit: Importance and Frequency
  • SEO Audit Checklists and Tools (GSC, Technical Audit)
  • Introduction to Content Marketing & its Benefits
  • Content Types & Funnel Stages (TOFU, MOFU, BOFU)
  • User Intent & Content Strategy (SXO Focus)
  • Copywriting Vs Content Writing: Key Differences
  • Elements & Techniques of Effective Copywriting
  • AI-Driven Content Strategy & Optimization for AI Tools

Case Study

Live Sessions

Cheat Sheets

Case Studies

Projects

Social Media Marketing - I

  • Social Media Marketing Basics
  • SMM Strategies and Organic Marketing
  • Social Brand Management
  • Audience Persona Development
  • Facebook Marketing Essentials
  • Utilizing Meta Business Suite
  • YouTube Marketing Strategies
  • Instagram Marketing and Content Planning

Case Study

Social Media Marketing - II

  • Introduction to LinkedIn
  • LinkedIn Strategy Development
  • Content Creation for LinkedIn
  • LinkedIn Page Optimization for Businesses
  • Twitter Marketing Techniques
  • Marketing with Pinterest
  • Social Media Marketing Strategy for Product Launch (B2B & B2C)
  • Key Metrics in Social Media Marketing
  • Utilization of Social Media Management Tools
  • Creation of Social Media Content Calendar and Progress Reports

Case Study

Influencer Marketing

  • Introduction to Influencer Marketing
  • Benefits of Influencer Marketing for Brands
  • Successful Influencer Marketing Campaigns
  • Connecting with the Right Influencers
  • Influencer Marketing Platforms
  • Strategies for Paid Promotions, Gifts, and Giveaways
  • Brand Ambassadors and Affiliate Programs
  • Influencer Campaign Strategy and Setup

Case Study

Live Sessions

Cheat Sheets

Case Studies

Projects

Introduction to Meta Ads

  • Performance Marketing Basics
  • Platform Types for Marketing
  • Competitor Analysis in Marketing
  • Platform Selection in B2B, B2C, D2C
  • Meta Ads Introduction
  • Facebook Page Creation and Boosting
  • Ads Manager & Ads Library Features
  • Campaign Structure and Objectives
  • Budgeting, Scheduling, and Detailed Targeting with AI

Case Study

Meta Ads Campaign Structure

  • Meta Ads Strategies & Optimization
  • Advanced Campaign Budget Optimization & A/B Testing
  • Facebook Engagement & Conversion Ads Setup
  • Lead Generation: Forms, Funnels & Meta Auto-Text
  • Facebook Business Manager & Ads Manager Essentials
  • Meta Pixel: Installation & Integration Methods

Case Study

Meta Ads Conversion Tracking

  • Live Pixel Tracking & Troubleshooting
  • Pixel Integration via Partner Tools & Conversion API (CAPI) 
  • Custom Audiences & Meta Source Audiences
  • Lookalike Audiences: Creation, Types & Usage
  • Custom Conversion Audiences & Their Application

Case Study

Meta Ads Reporting

  • Campaign Performance Analysis & Optimization with AI Tools
  • Rule-Based & Creative Automation in Ad Campaigns
  • End-to-End Ad Campaign Execution on Meta & Instagram
  • Introduction to SEM & Google Ads
  • Google Ads Formats and Ad Placement Overview

Case Study

Google Search Ads

  • Ad Objectives and Bid Strategies
  • Ad Campaign Search Campaign Setup (Maximize Performance)
  • Keyword Importance and Match Types in SEM
  • Keyword Research Tools & Negative Keywords
  • AI-Powered Ad Copywriting (GravityWrite)
  • Ad Extensions Setup (Sitelink, App, Call, Callout, Location, Price)

Case Study

Google Display & Video Ads

  • Video Campaign Goals and Subtypes
  • Video Ads Network and Frequency Capping
  • YouTube Ad Bid Strategies
  • Ad Scheduling for Video Campaigns
  • Creating Video Ad Sequences
  • Storytelling with Video Ads
  • Conversion Actions Setup and Integration
  • DTM for Conversion Tracking
  • Using Conversion Linker Effectively

Case Study

Conversion Tracking

  •  Remarketing in Google Ads: Overview and Benefits
  • Audience Manager and List Creation
  • Linking GA4 with Google Ads
  • Implementing Remarketing Audiences in Campaigns
  • Shopping Ads Setup with Google Merchant Center
  • Product Listing and Linking Merchant Center
  • Performance Max Campaign: Setup and Advantages
  • Demand Campaign Configuration

Case Study

Live Sessions

Cheat Sheets

Case Studies

Projects

Email Marketing, WhatsApp Marketing, and Freelancing

  • Email Marketing Fundamentals
  • Advanced Email Automation
  • WhatsApp Marketing Strategies
  • Introduction to Freelancin
  • Finding & Winning Clients
  • Project Management & Client Relations

Case Study

AI Tools for Digital Marketing

  • AI for Content Creation
  • AI for SEO & Keyword Research
  • AI for Image & Video Generation
  • AI for Social Media Management
  • AI for Advertising & PPC
  • The Future of AI in Marketing

Case Study

Industry-Recognized Certification

Completing Betasaurus Academy means earning certifications that truly matter:

Google Ads & Analytics

Gain in-demand credentials by mastering ad campaigns and performance tracking.

Meta Blueprint Certification

Showcase your expertise in social media marketing through Meta’s globally recognized certification program.

HubSpot Content Marketing

Learn to create impactful, inbound-driven content strategies with HubSpot’s content marketing

Betasaurus Professional Digital Marketer Badge

Earn exclusive recognition from Betasaurus for mastering real-world digital marketing tools.

End-to-End Career Assistance

Resume Building

Craft a professional, standout resume that highlights your digital marketing skills and achievements.

Placement Assistance

Access exclusive job opportunities and interviews with our network of trusted partner companies.

Portfolio Building

Create a personalized portfolio showcasing your real-world projects and campaign results.

Mock Interviews

Gain confidence and improve your communication with expert-led mock interview sessions.

Internship with Betasaurus

Get hands-on experience through a practical internship at Betasaurus, working on live marketing projects.

Program Fee

Total Program Fee:

₹55,000/-

₹45,000/-

Frequently Asked Questions

Our course is designed for a wide range of individuals, including students, recent graduates, working professionals looking to switch careers, entrepreneurs, and business owners. If you are eager to learn and apply digital marketing skills, this course is for you.

Absolutely not. We start with the fundamentals and build your knowledge from the ground up. All you need is curiosity, a willingness to learn, and consistency. We’ll handle the rest.

Our core differentiator is that we are an active digital marketing agency. You learn directly from industry experts who are running live campaigns for global clients. This means you get practical, up-to-the-minute insights and strategies, not just outdated textbook theory.

Yes! Our course is 100% focused on hands-on learning. You will work on real-world projects, build a portfolio, and apply what you learn in practical assignments. Our goal is to make you job-ready, not just certified.

We maintain small batch sizes to ensure every student receives personalized attention and mentorship from our instructors. You’ll have direct access to experts for doubt-clearing, feedback, and career guidance throughout your learning journey.

Yes. The digital marketing landscape evolves rapidly, and so does our curriculum. We continuously update our course content to reflect the latest industry trends, tools, and best practices, including a focus on what’s coming in 2025.

Upon completion, you will be job-ready, client-ready, and business-ready. Our students are equipped for roles like Digital Marketing Manager, SEO Specialist, Social Media Manager, PPC Analyst, and Content Strategist. The hands-on portfolio you build will be a significant asset in your job search.

Enroll Today & Get Early Bird Discount

Enroll Today & Get Early Bird Discount